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Masimo, the Grand Fromage behind some of audio and AV’s best known quality brands, such as Bowers & Wilkins, Marantz and Denon, is on a roll with capturing some seriously A-List brand ambassadors, the latest is Katy Perry who will be championing the excellent Denon’s Perl true wireless earphones. And few weeks ago, we saw Bowers & Wilkins team up with David Beckham to promote the luxury PX8 headphones.

Sound Advice is not usually in the business for marketing stories, we prefer to focus on the products, however in this case we are making an exception because we’re big fans of the PerL Pro in-ears. You can read our full review here

The partnership coincides with the launch of Denon’s 'Your Music Tuned Your Way' marketing campaign and the launch of Perry’s new single and her forthcoming album.